MARKETING

“Think creatively to find new solutions to new challenges”. Innovation is about changing how things are done to make things better, be it a process or product.

Selling & buying your business

GA Select – FOR VENDORS - our 1st promise is that “we are not just in business to collect names”. The process is that we will arrange a convenient appointment with one of our experienced Directors, at no charge and with the utmost of confidentiality. Please note that the firm is COMPLETELY INDEPENDENT from any Brewer or Pub Company and that any information shared with us, valuations and advice is held as an “intellectual property” between the firm and yourselves, so ensuring the integrity of your personal business. Neither do we “sell on” lists of registered purchasing clients to any 3rd party for marketing purposes. As a business we declare that we have no interest in owning or leasing out pubs or any licensed business and believe that this practice could be considered a conflict of interest and would warn against sales agents who do this.

For the vendors we offer;
Uniquely in today’s market WE DO NOT ASK FOR UPFRONT FEES or CONTRIBUTION towards marketing or advertising and offer NO-SALE, NO- FEE conditions of engagement.

 

:: Businesses required throughout ENGLAND & WALES

Your valuation will be agreed with you, supported by how we arrived at the figure and then the “marketing plan” confirmed. This can be BELOW THE LINE confidential sale, which will be handled 1:1 by your Sales Director without advertising and generally through our networking skills and vetted client bank. Or ABOVE THE LINE full open marketing which will result in your business being advertised either as “lineage” or with photos in selected trade papers including The Publican, Morning Advertiser (we are one of only three agents who advertise weekly in both trade journals), GA Selects WEB SITE with circa 1.5 million hits p.a. + 8 associated web sites etc. It is not our policy to PUT SALES BOARDS outside a property unless it is closed fro business.

Your business will be marketed until contracts have exchanged and we only instruct solicitors when satisfactory evidence has been received regarding the financial status of the purchasing client and agreed by all parties (introductions to our Finance Associates usually ensure a swift decision in principle, most often the same day). We offer the purchaser of your business the opportunity of “exclusivity” by way of a “lock-out” agreement and a non-refundable deposit, this demonstrates commitment of the purchaser who will have the confidence to proceed with their “due diligence” unhindered by the prospect of someone “gazzumping” the deal. This arrangement is not compulsory and is totally by agreement though the firm between buyer and seller , the deposit being held in the firms client account against the completion statement.

For security and confidentiality we only take instructions as SOLE APPOINTED AGENT this ensures that we are always in the best position to advise on the strengths of an offer and achieve the best and fairest price in the current market - WE ONLY WORK FOR YOU .

GA Select – FOR PURCHASORS - we have a strategy of both ABOVE the LINE and BELOW the LINE marketing so keeping in touch with our Sales Directors and Head Office Business Managers is of the utmost importance. As previously stated, we do not share your personal details with other businesses for our own gain and believe this practice to be unethical. This is why you can enter our web site without logging on or registering.

For Purchasing clients we offer
:: Unrestricted easy access to web site
:: Expert advice from our associate firms
:: “SELECT” Client status for introductions to CONFIDENTIAL
   Sales when you have proven funding in place.
:: “Early Nods” for corporate buyers
:: 5 star commercial finance for FREEHOLDS and
   LEASEHOLD purchases 
:: 7 day a week availability of a Sales Director
:: Become a “SELECT” long term business client and let us
   assist in planning for your future
:: We only take SOLE AGENCY INSTRUCTIONS so the
   businesses advertised are only available from SELECT

We do operate a “preferred client” listing but in all truth, if as a private buyer you have been on it longer than 6 months then we doubt your commitment to entering the trade!!!! It is our policy that we ask you to declare your true purchasing position to our team and will require evidence of cash input by way of bank or building society statement at an early stage, thus avoiding timely and costly failed sales, and we would recommend that you have early discussions with our panel of finance associates to confirm the ball park figures for your purchasing requirements. Training requirements should also be considered along with the other professional support offered through our ASSOCIATE NETWORK especially the assistance of a firm of solicitors who are experienced in the Licensed Trade who have a history of dealing with Freehold and Leasehold property transactions, many say that they can do the work for you but it becomes clear at an early stage that they don’t have a clue!!!!

We hold our independence as a “benchmark” of professional integrity and can confirm that we do not own or buy licensed business’s ourselves, neither do we try to influence purchasers decisions when using our training associates, offering only impartial advice to all our referred clients. All our directors and staff are public figures with well known profiles and it is our company policy to offer full clarity of who we are and what we do.

”the Professional Business decision”